Published on 29 June 2012
Written by Super User
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SoundView Broadcasting is the exclusive North American distributor of PTV Global,
TVONE Global, and AAJ TV, three of Pakistan’s leading providers of televisions news
and entertainment. Available to U.S. viewers on Dish Network and Time Warner Cable,
these channels reach thousands of households across North America, providing a rich
mix of news, current events, entertainment, information and sports.
Pakistani-Americans are avid consumers of Pakistani news, sports, politics and entertainment.
The surest way to meet the needs of this expanding demographic is to advertise with
Median age: 29
in: NY, NJ, LA, Houston, Chicago, Dallas, Washington, DC, Detroit, and Atlanta.
in size from 2000 to 2010, Pakistani Americans are the second fastest growing and
seventh largest Asian American ethnic group.
65% are foreign-born. 34% of the foreign-born population entered between 2000 and
Roughly 81% of
legal permanent residents born in Pakistan entered the country as the immediate
relatives of U.S. citizens or under family-sponsored preferences, while 16% entered
under employment-based preferences.
86% of them speak
languages other than English at home.
More than one-quarter
has limited proficiency in English.
12% of households
are linguistically isolated, thus creating an island for mainstream advertisers
to reach them through Urdu-language channels.
of Pakistani Households is $62,744, as compared to a National median of $51,361.
60% have a Bachelor’s
or higher degree. 87% are high school educated
healthcare, business professionals, and entrepreneurs
45% of Pakistanis
are renters, thus providing an opportunity for mortgages and allied marketing.
14% of Pakistani-Americans live in overcrowded housing (due to traditional joint-family
structures), making them four times as likely as the general population to do
* Source: The Asian American Center for Advancing Justice (Advancing Justice) and
US Census bureau 2007, 2008, 2009, 2010