Published on 29 June 2012
Written by Super User
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SoundView Broadcasting is the sole North American provider of many of India’s most celebrated and essential entertainment and information channels - Sahara One, Filmy, Sahara Samay, and MH1. DISH Network and Time Warner Cable put these popular TV channels within easy reach of the millions of Indian-Americans now calling the USA home.
SoundView Broadcasting is connecting this growing and affluent Indian-American segment with television channels from India and the sub-continent.
Some fact about Indian-Americans*:
- Estimated US population: 3 million
- Median Age: 32
- Located primarily in: NY, NJ, CT, PA, Los Angeles, Dallas, Houston, Washington, DC, Chicago, Miami, and Boston
- Indian-Americans are the third largest and fourth fastest growing Asian American ethnic group, having grown by 68% between 2000 and 2010.
- Approximately 70% of Indian-Americans are foreign-born, and 40% of the foreign-born population entered the United States between 2000 and 2010.
- Approximately 45% of Indian-American legal permanent residents immigrated to the United States under employment-based preferences, and 53% came as the immediate relatives of U.S. citizens or under family-sponsored preferences.
- 77% of them speak language other than English at home.
- Despite their material success, over one in five Indian Americans has limited English-language proficiency.
- 11% of households are linguistically isolated, thus creating an island for mainstream advertisers to reach them through Hindi-language channels.
- Income of Indian Households is $87,000 as compared to a National median of $51,361
- Indian-Americans have generally achieved professional and economic success.
- 68% have a Bachelor’s Degree or higher and 91% are high school educated.
- Career concentrations: healthcare, business professionals, and entrepreneurs. The majority (64%) works in a management or professional occupation.
- 44% of Indians are renters, thus providing an opportunity for mortgages and allied marketing.
* Source: The Asian American Center for Advancing Justice (Advancing Justice) and US Census bureau 2007, 2008, 2009, 2010